Der Harrisburg Telegraph Nr. 24 (Harrisburg, Pennsylvania) bringt auf S. 19 den auch am 11.1.1916 veröffentlichten Artikel, in dem erörtert wird, wie man das Publikum für moderne Werke erwärmen könnte:

"MUSIC FESTIVAL AS A SOURCE OF EDUCATION IN AMERICA

   By Dr. Ernst Kunwald, Conductor of the Cincinnati Symphony Orchestra.

     I believe that the way for America to become a musical nation is for all the people, young and old, rich and poor, to wish to play good music. When you play music yourself, serious music, Chamber music, you at once become a better listener [...]

     [... Bedeutung von Musik-Festivals ... Mitwirkung von Chören mit zwei Jahren Vorbereitungszeit ... Beispiel Cincinnati ... zunehmendes Interesse in Schulen ... Nachmittagskonzerte ...].

     "A great factor in our musical life is our symphony orchestra, about which, as it is connected with me personally, I rather like not to say too much. [... kaum Unterschiede im Publikumsgeschmack zwischen Europa und Amerika ... populäre Novitäten im Vorteil ...], but with the serious music which is new I find everywhere that training is necessary to bring about a genuine appreciation. Where it is impossible to give a complicated modern novelty twice in a season or two consecutive seasons, because of the restricted number of concerts, as for instance in Cincinnati, I recommend very hinghly [sic] the institution of lectures, such as I have accustomed myself to give before the performance of a difficult work. For instance, the last time I gave a Bruckner symphony the people were not very enthusiastic, but before performing a Bruckner symphony again I gave a lecture to my public, in which I told them many things about this work, and played parts from the score, and I am confident that at the next concert which I am to give, the Bruckner symphony will be understood with a great deal of interest and pleasure.

     [...]"

[Einführungsvortrag am 1.12.1915, Aufführung der 4. Symphonie am 17./18.12.1915]